The 33rd edition of "Thryve Digital Brailles on Wheels" was organized in collaboration with the National Association for the Blind (NAB) and Madras Motor Sports Club (MMSC). The event, which saw 120 participants and supporters, aimed to promote inclusivity and empathy for the visually challenged. Each car featured a visually impaired navigator with a Braille map, guiding their team through the rally route with precision and camaraderie.
The event also included a 'paw buddy' section for participants who wanted to bring their pets along. Balasubramanian Sankaranarayanan, President & CEO of Thryve Digital Health LLP, expressed enthusiasm for the event, stating that it not only builds sensitivity and awareness but also provides a celebratory event for the visually impaired. The event also included a "Doggy Buddy" category, which later expanded to the "Thryve Animal Lifeline League" (TALL).
