River expands in TN with first store in Coimbatore

Bengaluru-based electric scooter manufacturer, River, has launched its second Tamil Nadu store in Coimbatore. 
The River Store is conceived and designed to provide customers a first-hand view into all River offerings including the Indie, accessories and merchandise. It is priced at INR 1,42,999 (ex-showroom, Coimbatore). Spanning 1200 sq. ft., the store at Trichy Road has been launched in collaboration with RAJDURAI E MOBILITY LLP.
River entered Tamil Nadu in 2024 with the launch of their Chennai store. Following Coimbatore, the company plans to open stores in Vellore, Erode and Tiruppur, marking rapid expansion across the state. River currently operates in 09 outlets across Bengaluru, Hyderabad, Chennai, Hubli, Visakhapatnam and Kochi. The company will expand its footprint to Mysore, Belgaum, Tirupati, Ahmedabad, Pune, Nagpur and Delhi in the next few months.
Speaking about the store launch, Aravind Mani, Co-Founder and CEO, said, “After the success of our flagship store in Chennai, we’re excited to expand across Tamil Nadu. Our plan going forward is to open 25 River Stores across India by March 2025.”
The River Store Ramanathapuram is located at No. 41,42 Kothari Layout, Trichy Road, Coimbatore-641005. Customers can visit the store for test rides, browse merchandise, or book an Indie. 
They can also book test rides or make purchases online at www.rideriver.com.