Co-owned gold store Value 1 launches in Coimbatore

Value1, India’s first customer co-owned gold reward platform, has launched its operations in Coimbatore, offering a transformative approach to personal finance. 
This innovative platform allows customers to convert their daily spending into gold assets while becoming shareholders in the company.
Supported by investments from the Ministry of Electronics and Information Technology, Vel Tech University, and Bengaluru BioInnovation Centre, Value1 positions itself as a democratised financial platform. Customers who meet specific criteria can earn shares, making them co-owners in this pioneering initiative.
How It Works:
Gold Rewards: A portion of every purchase made through the platform is converted into digital gold, securely stored in SEBI-approved vaults.
Gold Trading: Users can buy, sell, or gift gold conveniently online and redeem it for cash or physical gold.
Diverse Services: From shopping with over 400 brands to accessing discounted health services, scholarships, and loans, Value1 integrates gold rewards into everyday expenses.
Founder Arun Prakash highlighted the platform’s flexibility, stating, “Customers can start investing in gold with as little as one rupee through our Systematic Investment Plan.” Partner brands contribute additional percentages towards users’ gold savings, enhancing their rewards.
Beyond financial empowerment, Value1 collaborates with universities globally to offer exclusive educational opportunities. Harshan Babu, a student from Rathinam College, Coimbatore, secured admission to Portsmouth University in the UK, with part of his tuition invested in gold through Value1.
The platform also supports sustainability by allowing users to recycle old bills for redeemable 
points. 
With its customer-centric approach, Value1 aims to onboard one million households, enabling them to invest in gold, secure their financial future, and contribute to a sustainable lifestyle.