Hero MotoCorp’s premium dealership called Premia was introduced in Coimbatore for the first time by Vasanthi Motors, near Sungam on Monday.
This new showroom showcases some of the high-end motorcycles from the two-wheeler manufacturer in a modern and posh setting.
The showroom was launched by Asutosh Varma, National Sales Head of Hero MotoCorp along with Rama Rao, Zonal Head – Sales, Hero MotoCorp and M.P.Prem Anand, Managing Director, Vasanthi Motors.
Speaking to the press and media, Asutosh Varma said that this is the first Premia Dealership in Coimbatore and 4th in the entire Tamil Nadu. The Premia dealership will be State of the art, Phygital showrooms.
The vehicles here will be exclusively premium.
The showroom will house Vida by Hero (premium EV Scooters), Karizma XMR, Hero X Pulse, Hero Mavrick 440 and Harley Davidson's motorbikes. Since Hero has a tie-up with Harley Davidson Motor Company, customers can experience some of the latest Harley Davidson vehicles here as well.