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Rasna, ropes in actress Tamannaah Bhatia as new brand ambassador

Rasna has launched a new campaign highlighting its 21 Vitamins and Minerals, as well as the emotions they stir up, such as Vitamins of Love, Happiness, Josh, and Success. The campaign focuses on the n

Rasna has launched a new campaign highlighting its 21 Vitamins and Minerals, as well as the emotions they stir up, such as Vitamins of Love, Happiness, Josh, and Success. The campaign focuses on the natural, healthier, and great taste aspects of Rasna, targeting SEC A and B households. The campaign also features Tamannaah Bhatia, a sensational youth and the heartbeat of many, who has been a fan of Rasna since childhood. 

Group Chairman PiruzKhambatta expressed pride in the partnership and the brand's ability to reach all walks of life, including the super-rich and rural masses. Tamannaah Bhatia expressed her excitement to be associated with Rasna, stating that it is the national beverage of the country and has a strong emotional connection. Rasna is the largest soft drink manufacturer in India, available in 1.6 million retail outlets and globally in 60+ countries, aiming to make 'Make in India, for the world' every passing year.