Arvind Limited has partnered with His Highness, Dr.Lakshyaraj Singh Mewar of Udaipur, as the brand ambassador for Primanté, its premium suiting and shirting brand. Mewar, a renowned figure in various fields, has dedicated himself to public service and has set Guinness World Records. Primanté Luxury Fabrics, a premium brand, offers a range of fabrics including Australian Merino wool, Italian design, Egyptian Giza and Supima Cotton Shirting, and tweed jackets, business coats, and shirting.
The collaboration marks a significant milestone in Primanté's journey, positioning it in the elite class of luxury fabrics. Primanté is committed to bringing forth Italian-inspired designs that redefine luxury and sophistication.
